Ukuzalwa Komntwana Okakotini

Onodoli bekotini badalwa ngo-2015 ngabalandeli beqembu lezithombe zaseKorea. Lisekelwe kumalungu eqembu. Isithombe esihle nesiphilisayo salo nodoli sathandwa ngokushesha phakathi kwabalandeli nabantu abathanda izinto zokuzijabulisa. Ngenxa yalo msuka, odoli bekotini babethandwa kuphela phakathi kwabalandeli isikhathi eside. Kamuva, njengoba inani labathandi bezingane bekotini landa, isigaba sahlukaniswa kancane kancane saba yizimbili: odoli abanezakhiwo kanye nodoli abangenazo izakhiwo.

Idoli okuthiwa linezimfanelo libhekisela kumodeli wedoli likakotini, okuhlanganisa kodwa kungagcini nje ngezinkanyezi, abalingiswa bekhathuni, abalingiswa bomdlalo, abalingiswa bamabhayisikobho nabethelevishini njll. Lolu hlobo lwedoli luvame ukuhambisana nezici zemodeli ngokubukeka, ukuma, indlela yokwenza, ukuhlanganiswa kwezingubo nokunye, ukuze kube lula ukuhlonza abalandeli bemodeli nokubaheha ukuthi bathenge. Ukuthengiswa kwamadoli anjalo ngokuvamile akukubi kakhulu ngoba kusekelwa amamodeli. Isibonelo, "usana olungenalutho" olulodwa (udoli ongenazingubo) olwenziwe ngosaziwayo esitolo se-wechat luthengiswe izingcezu ezingaphezu kuka-40,000.

Kusukela kulo mbono, i-attribute doll ifana kancane ne-IP kanye ne-cotton doll - i-prototype doll yi-IP. Lokhu kusho ukuthi ukuthengiswa kwemikhiqizo kunqunywa kakhulu ukuthandwa kwe-IP kanye nosayizi wesisekelo sabalandeli.

Okuphambene nodoli onezimfanelo yidoli elingenazo izici, okuyidoli elingenayo iphrothokholi futhi laklanywa ngokuphelele “ngumama” (igama elilingana nomenzi) noma umklami. Amadoli anjalo afana ne-IP yokuqala engenakho okuqukethwe, evame ukudinga isikhathi sokukhulisa nokwazisa, futhi ukuthengiswa komkhiqizo kuncike ekutheni bangaki abalandeli abayithandayo futhi abayibonayo idoli.

Mhlawumbe ngenxa yokuthi bazalwa ngabalandeli ngabanye, abakhiqizi bamadoli kakotini bangabantu abavamile isikhathi eside, okungukuthi "umama" oshiwo ngenhla. Kuyaqondakala ukuthi "umama" angaba nesibopho sokuklama, ukuxhumana nabakhiqizi, ukuthengisa kumapulatifomu e-commerce, ukulethwa kanye nezinye izixhumanisi zochungechunge lonke. Ngaleyo ndlela, "umama" uyakwazi ukushintshashintsha, kodwa akunjalo.

Iningi "lomama" lizothengisa onodoli bekotini kusengaphambili, okungase kuthathe inyanga eyodwa noma ezimbili kuya ezinyangeni ezinhlanu noma eziyisithupha. Ngaphezu kwalokho, kuphela lapho inani lokuthengisa ngaphambi kokuthengisa lifika ku-oda elincane lefektri lapho ukuthengiswa kuzoqhubeka khona, kungenjalo kuzokhanselwa. Ngemva kokunquma ukuthi ingane yekotini ingathola inani, i-oda leqembu noma "umama" obuthakathaka kuzoba ukulethwa okubonakalayo, ukuze kuqinisekiswe ukuthi "umama" angathola inkokhelo kuqala ngemuva kokuba umthengi eqinisekisile i-oda. Kulinde izinyanga ezimbalwa kamuva, ngemva kokuba ingane yekotini isiqedile, "umama" uzothumela ngempela, futhi anikeze inombolo yokulandelela esheshayo ukuze abathengi bayibuze.

Ngemva kwenqubo yonke, ukuthi umthengi ekugcineni angathola izimpahla kahle yini kuncike kakhulu ekuthembekeni "komama". Eqinisweni, akubona bonke "omama" abathembekile. Kulo mbuthano, kuvame ukuba "omama" ababalekayo. Ngaphezu kwalokho, "umama" ungumuntu, phela, kunzima ukulandelela ukukhiqizwa kwedoli, ngakho-ke ekugcineni imikhiqizo ethunyelwa kubathengi izoba nezinkinga zokulawula ikhwalithi ngokungenakugwenywa. Ngaphezu kwalokho, "omama" abaningi banezimfanelo zedoli futhi ukuthi ingabe ihilelekile ekwephulweni komthetho nakho kuyindaba yempikiswano.

Ngokwanda kwezilaleli zonodoli bekotoni kanye nemakethe, abakhiqizi bezingane zekotoni nabo banda kusukela kubantu ngabanye kuya emabhizinisini/imikhiqizo. Njengamanje, ukuqaliswa kwenkampani/imikhiqizo yezingane zekotoni kuhlanganisa amabhizinisi amathoyizi, njenge-100 star Rui, i-Mengshi Qi; uhlobo olukhethekile lwezingane zekotoni, njenge-Rua baby bar, i-MINIDOLL; izinhlobo zokudlala ze-Tide, njenge-TAKITOYS, i-Koi fun, i-Bubble Mart, njll.

Uma “umama” enza i-cotton baby enencazelo ethi “ukukhiqiza ugesi wothando”, khona-ke ibhizinisi/umkhiqizo ugxile emakethe engaba khona. Ukubamba kwabo iqhaza kwenza imakethe ye-cotton baby ibe yinto ejwayelekile kancane kancane, ngoba ibhizinisi/umkhiqizo unabaklami abangochwepheshe, ifektri yokubambisana yesikhathi eside, ipulatifomu yayo ye-e-commerce kanye neziteshi zokubambisana ezinganikeza imikhiqizo yokuqinisekisa ikhwalithi. Unodoli onezimfanelo uzonikezwa ilayisense ngokuyisisekelo, futhi isiqinisekiso sokuthengisa ngaphambi kokuthola izimpahla asikho ngokuyisisekelo.