Kubadwa kwa Mwana wa Thonje

Zidole za thonje zinapangidwa mu 2015 ndi okonda gulu la mafano aku Korea. Zimachokera ku mamembala a gululo. Chithunzi chokongola komanso chochiritsa cha chidolechi chinayamba kutchuka mwachangu pakati pa mafani ndi okonda zosangalatsa. Chifukwa cha chiyambi ichi, zidole za thonje zinakhala zodziwika pakati pa mafani kwa nthawi yayitali. Pambuyo pake, chifukwa cha kuchuluka kwa okonda ana a thonje, gululi linagawidwa pang'onopang'ono m'magulu awiri: zidole zokhala ndi makhalidwe ndi zidole zopanda makhalidwe.

Chidole chotchedwa chomwe chili ndi makhalidwe chimatanthauza chitsanzo cha chidole cha thonje, kuphatikizapo koma osati kokha nyenyezi, anthu ojambula zithunzi, anthu amasewera, anthu a m'mafilimu ndi pa TV ndi zina zotero. Mtundu uwu wa chidole nthawi zambiri umagwirizana ndi makhalidwe a chitsanzocho ponena za mawonekedwe, mawonekedwe, kalembedwe, kavalidwe kogwirizana ndi zina zotero, kuti zithandize kuzindikira mafani a chitsanzocho ndikukopa kuti agule. Kugulitsa zidole zotere nthawi zambiri sikoipa kwambiri chifukwa zimathandizidwa ndi zitsanzo. Mwachitsanzo, "mwana wopanda zovala" (chidole chopanda zovala) chopangidwa ndi munthu wotchuka m'sitolo ya wechat chinagulitsidwa zidutswa zoposa 40,000.

Kuchokera pamalingaliro awa, chidole cha khalidwe chili ngati chosakaniza pakati pa IP ndi chidole cha thonje - chidole choyambirira ndi IP. Izi zikutanthauza kuti kugulitsa zinthu kumatengera kwambiri kutchuka kwa IP ndi kukula kwa mafani.

Chosiyana ndi chidole chokhala ndi makhalidwe ndi chidole chopanda makhalidwe, chomwe ndi chidole chomwe chilibe chitsanzo ndipo chapangidwa ndi "mayi" (mawu ofanana ndi wopanga) kapena wopanga. Zidole zotere zimafanana ndi IP yoyambirira yopanda zinthu, yomwe nthawi zambiri imafuna nthawi yolima ndi kufalitsa, ndipo kugulitsa zinthu kumadalira kuchuluka kwa mafani omwe amakonda ndikuzindikira chidolecho.

Mwina chifukwa chobadwa kuchokera kwa mafani paokha, opanga zidole za thonje nthawi zambiri amakhala anthu payekha, makamaka "amayi" omwe atchulidwa pamwambapa. Zimamveka kuti "mayi" akhoza kukhala ndi udindo pa kapangidwe kake, kulumikizana ndi opanga, kugulitsa pa nsanja zamalonda apaintaneti, kutumiza ndi maulalo ena a unyolo wonse. M'lingaliro limeneli, "Amayi" ndi wosinthasintha kwambiri, koma sichoncho.

"Amayi" ambiri amagulitsa zidole za thonje pasadakhale, zomwe zimatha kukhala kuyambira mwezi umodzi kapena iwiri mpaka miyezi isanu kapena isanu ndi umodzi. Kuphatikiza apo, pokhapokha ngati kuchuluka kwa malonda kusanachitike kufika pa oda yocheperako ya fakitale kudzapitirira, apo ayi zidzathetsedwa. Pambuyo podziwa kuti mwana wa thonje angapeze kuchuluka, oda ya gulu kapena "amayi" yofooka idzatumizidwa pa intaneti, kotero kuti "amayi" ayambe kulandira ndalama wogula atatsimikizira odayo. Poyembekezera miyezi ingapo pambuyo pake, mwana wa thonje akamaliza, "amayi" adzatumizadi, ndikupereka nambala yotsatirira mwachangu kuti ogula afunse.

Pambuyo pa ndondomeko yonseyi, ngati wogula angathe kupeza katunduyo mosavuta, makamaka kumadalira "amayi" odalirika. Ndipotu, si "amayi" onse omwe ndi odalirika. Mu bwaloli, nthawi zambiri pamakhala "amayi" omwe amathawa. Kuphatikiza apo, "amayi" ndi munthu, chifukwa chake, zimakhala zovuta kutsatira momwe chidolecho chimapangidwira, kotero pamapeto pake zinthu zomwe zimatumizidwa kwa ogula zimakhala ndi mavuto owongolera khalidwe. Kuphatikiza apo, "amayi" ambiri ali ndi makhalidwe a chidole ndipo ngati chikukhudzidwa ndi kuphwanya malamulo ndi nkhani yokambirana.

Ndi kukula kwa omvera ndi msika wa zidole za thonje, opanga makanda a thonje nawonso adakula kuchokera pa anthu pawokha kupita ku mabizinesi/mabizinesi. Pakadali pano, kuyambitsidwa kwa kampani/mabizinesi a ana a thonje kumaphatikizapo mabizinesi a zidole, monga 100 star Rui, Mengshi Qi; mtundu wapadera wa ana a thonje, monga Rua baby bar, MINIDOLL; mitundu ya Tide play, monga TAKITOYS, Koi fun, Bubble Mart, ndi zina zotero.

Ngati "mayi" apanga thonje mwana ndi tanthauzo la "kupanga magetsi achikondi", ndiye kuti bizinesi/mtundu umayang'ana kwambiri pamsika. Kutenga nawo mbali kwawo kumapangitsa kuti msika wa thonje mwana ukhale wofanana pang'onopang'ono, chifukwa bizinesi/mtundu uli ndi akatswiri opanga mapulani, fakitale yolumikizirana ya nthawi yayitali, nsanja yake ya e-commerce ndi njira zogwirira ntchito zomwe zingapereke zinthu zotsimikizira khalidwe. Chidole chokhala ndi makhalidwe abwino chidzakhala ndi chilolezo, ndipo chitsimikizo chogulitsa chisanagulitsidwe katunduyo sichikupezeka kwenikweni.