The toy is made of soft and safe material. The dense padding holds its shape well - the cuddle toy won't deform even under the strongest hugs from kids. The Cuddle Toy will not deform even under the strongest hugs from children. The fluffy, soft fur won't crumble during play and is cozy to the touch. The sturdy seams can withstand both fun play and washing. The plush dog can also be customized with logos, Plush toys are not only a thoughtful companion, but also create a cozy atmosphere in the child's room, so they are especially popular with boys and girls.